Become the
Obvious Choice
in the Market You Choose to Serve.
NichDominance™ helps financial and insurance professionals identify the right niche, build specialized expertise and relationships within that market, and become increasingly recognized as the advisor for the people they serve.
A proven framework. Any viable niche. Your opportunity.
What Is NichDominance™?
More than niche marketing.
NichDominance™ is a systematic business-development approach built around becoming exceptionally relevant to a specific market. It helps advisors develop the expertise, relationships, resources, reputation and systems required to become the obvious choice within the right audience.
Expertise
Authority
Relationships
Systems
Resources
Introductions
Reputation
Results
The goal isn’t simply to advertise to a smaller audience.
The goal is to become the obvious choice within the right audience.
There is No Single "Right" Niche.
But there is a right niche for you.
NichDominance™ can be applied to virtually any viable niche market, including:
✓ Professions, industries or trades
✓ Employers or company groups
✓ Associations or business networks
✓ Geographic communities
✓ Lifestyle or affinity groups
✓ Franchise or dealer networks
✓ Other connected communities
The best niche isn’t necessarily the biggest or wealthiest. It’s where your experience, interests, credibility and relationships intersect with a market that has meaningful needs and values specialized expertise.
NichEnomics™ + NichDominance™
NichEnomics™ explains
WHY specialization works.
NichDominance™ explains
HOW to put those principles
into practice.
It explores how specialization can improve relevance, relationships, efficiency, introductions and differentiated value.
It provides the framework for choosing a market, understanding it deeply, becoming part of its community and systematically building a specialized practice around serving it.
NichEnomics™ is the philosophy. NichDominance™ is the system.
The NichDominance™ Framework
The Eight R's
Research
Understand youir market
Reputation
Build visible evidence of expertise
Relationships
Become part of the community
Repeatablity
Turn success into repeatable systems
Reliability
Build a brand that connects
Resources
Create specilaized content & tools
Referrals & Introductions
Build a connected community
Results
Measure what specialization produces
Choosing a niche is only the beginning.
NichDominance™ is about building the systems that lead it.
Why Build a Specialized Practice?
Differentiate
Become easier to recognize, remember and recommend.
Build Authority
Demonstrate specialized understanding before the first meeting.
Stonger Relationships
Become part of a community, not just another provider.
More Introductions
Build where clients, prospects and centers of influence are connected.
Improved Efficiency
Use specialized knowledge, resources and processes repeatedly.
Long-Term Value
Create a practice built on intellectual property, systems and relationships.
Generalists must continually market themselves. | Specialists can build a market that increasingly markets for them.
COMING SOON
NichDominance™
The Proven System for Becoming the Dominant Financial and Insurance Professional in Any Niche Market
Why and How Specialists Build More Profitable, Efficient and Valuable Practices
Kevin Fringer, author of the forthcoming book NichDominance™ introduces 25 Principles for identifying, building and ultimately dominating a specialized market.”